My (unsolicited) recommendations for an email marketing campaign

“ComiXology, is a cloud-based digital distribution platform for comics… It offers a selection of more than 100,000 comic books, graphic novels, and manga across Android, iOS, Kindle Fire, Windows 8, and the Internet.”

— Wikipedia

The current ComiXology email campaign

A sample of the current ComiXology email campaign as viewed on a desktop.
  1. Subject Line & Preheader
  2. Layout and hierarchy
  3. Images and Mobile-Optimization

1.) SUBJECT LINE & PREHEADER

An example of a current ComiXology email subject line and preheader when viewed in a mobile (Yahoo) inbox.
  • 🦇 Save up to 86% on the best Batman stories!
  • 📚 80 of Batman’s best collections at up to 86% off!
Currently, the first sentence acts as a preheader in the ComiXology emails.
<span style=”display:none; font-size:0px; color:#ffffff; line-height:0;”>Fan Favorites, Hidden Gems, Rebirth and more!</span>
My proposal for a subject line and preheader would look like this in my Yahoo inbox.

2.) LAYOUT AND HIERARCHY

A potential redesign of the ComiXology email campaign as viewed on a desktop.
According to a study by Elevated Third, a ghost button (left) will garner fewer interactions than a traditional button (right).

3.) IMAGES AND MOBILE-OPTIMIZATION

Images have been disabled in the tests above. The current campaign (left) and my proposal (right).
The navigation as it appears on the current ComiXology email campaign.
Images have been enabled in the tests above.
The unnecessary large image sizes (exceeding 2x) will take longer to load.

“To save on download time, instead of saving the image at 2x the size, you can save the image at 1.5x the size and lower the quality of the image in Photoshop to around 80% when exporting. You’ll still get a good result.“

@relationshipone

Conclusion

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