Case Study: Redditor Radio

Detailing the logo design process for the podcast that analyzes the best content that Reddit has to offer.

The project details

WHAT IS A REDDITOR?

…Registered members [Redditors] submit content to the site such as links, text posts, and images, which are then voted up or down by other members.

— Wikipedia

THE ORIGINAL LOGO

Variations of the original (and problematic) logo.

The Process

Today, the transmission and exchange of ideas is accessible to anyone with an internet connection. Tools like Reddit provide a place for people to gather and have their voice heard. The Redditor Radio podcast discerns and dissects the best that “the front page of the internet” has to offer. Grab your favorite beverage and discover the podcast that is already enjoyed by literally dozens of listeners.

THE COLOR SCHEME

Color palette intended to mimic the Reddit website.

VISUAL ELEMENTS

From left to right: Icons that represent Reddit, Sound, Signal, and Podcast.

ICON IDEAS

Icon concepts
Geeking out on some alignment stuff.

THE TEXT

Custom font: Reddrad

THE COMBINATION MARK

The final combination mark with slogan.

Building a brand

ANIMATION

Animated rough for the signal icon.

ADDITIONAL ARTWORK

Animated caricatures of Ricky, Karen, and the late Romeo.
Tee shirt.
Social Media mockup.

CONCLUSION

Ricky visits the NYC Hot Sauce Expo.

I am a passionate creative professional with over 14 years of experience in Digital Marketing.