Case study: D’Art Shtajio

Logo design for a new Japan-based animation studio

The Client

The Task

The Process

THE ICON

“The Doll” character design by Arthell Isom.
My initial sketches for “The Doll” icon included a profile and 3/4 angle.
Early drafts of “The Doll” framed within a circular shape. I varied my drawing style to give the client some options.
An effort to determine what elements could be removed and/or simplified.
Numerous variations of the doll mascot.
A circular concept.
The final icon of “The Doll”

THE WORDMARK

Simplified letterforms and experimental apostrophe treatments.
I was fond of this idea because I liked the way the extraction of the apostrophe formed the center of the letter ‘D’. Also, it encourages the viewer to separate the sounds of the ‘D’ and ‘ART’.
A bunch of pairing attempts throughout the design process.
The final text treatment

THE COMBINATION MARK

Vertical and horizontal versions of the combination mark.

THE COLORS

BUILDING A BRAND

Video player
Business card
Tee shirt
Website and Social Media
Logo usage guidelines

Promoting the studio’s debut film

“Mask yourself“

Series of Alderman masks that I illustrated for the Indigo Ignited website.
@mokiimochii created a custom profile photo using the grinning mask.
My entry in the “mask yourself” promotion.
The rough-to-finished progression GIFs received significant engagement.

I am a passionate creative professional with over 14 years of experience in Digital Marketing.

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