Case Study: Clean Water Infographic
A global asset manager sought to turn volumes of data into at-a-glance insights. This campaign helped to spread the word about clean water investment opportunities.
The opportunity
Will water be the oil of the 21st century? As the world population grows and the limits of the potable water supplies are tested, a strong water infrastructure will be more important than ever.
A global asset manager developed a mutual fund that may be poised for a wave of growth in the coming years. I worked on a marketing campaign that helped to spread the word about the investment opportunities. I worked on the text, illustrations, designs, and the code for all of the materials described below.
The printed infographic
Working alongside the internal Digital Marketing team, I helped to develop an infographic that would enable the sales team to succinctly communicate the investment opportunity to potential investors.
First, we gathered and categorized some compelling data that highlighted the increasing need for clean water. Then, I helped to frame the content with some concise text, which was later refined by the communications team.
After numerous drafts we arrived at the final version of the infographic.
The infographic received a FCS award and was popular with the sales staff. It was the most ordered item on the internal document center for several months.
Expanding our efforts
To raise awareness and drive traffic to our materials, we used a variety of methods.
- Web: Create an interactive version of the infographic.
- Email and Social Media: Distribute links and increase visitor traffic.
- Video: A brief video will offer an alternative way for investor’s to consume the information.
ℹ️ WEB
As the infographic became a focal point of the clean water investing campaign, I was tasked with developing an interactive version.
↗ Launch the interactive water infographic
Using HTML, CSS, and a little Javascript, I converted the content from the printed infographic into an interactive experience.
I made an effort to keep the page light-weight. A smaller page size is beneficial for page load time and search engine optimization.
It was also crucial that the interactive version of the infographic be mobile-friendly. Special care was taken during the coding process to accommodate all viewport sizes.
After strenuous testing, the interactive infographic was ready! An email and social media campaign were developed to drive traffic to the content.
📥 SOCIAL MEDIA & EMAIL
The social media and email campaigns utilized GIF animation and a series of water facts.
📺 VIDEO
Our team worked with an external vendor to develop a short animated video based on the contents of the infographic.
Building on the experience
Print, web, email, social, and video were all utilized in this Marketing campaign! We examined the metrics and made an effort to refine our approach.
Following the success of the water fund campaign, we applied similar methods to promoting a technology fund.
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