In early 2020, I completed General Assembly’s Part-Time User Experience Design (UX) course in New York City. In this post, I will share details of my experience and some of the work that I created during my studies.

TL;DR

  • Although I have extensive experience in Digital Marketing and Visual Design, I received formal education in UX Design at General Assembly. Not surprisingly, there is always more to learn!
  • I formulated a problem statement, conducted user research, developed an interactive prototype, and much more!
  • You can view recordings of my project proposal and my final presentation.

WHAT IS UX?

As a Digital Marketing Manager, I…


Black super heroes of Marvel Comics by Michael Loscalzo
Black super heroes of Marvel Comics by Michael Loscalzo

One of my favorite comic book illustrators is Cameron Stewart. Mr. Stewart is often asked about the tools that he uses to create his art.

“What type of brushes do you use?” they ask.

“Please tell us about your tablet" they implore.

Mr. Stewart had been questioned about tools so frequently that he created an Instagram story detailing his personal preferences. On the last slide, Mr. Stewart shares an important piece of advice for artists:

“Tools don’t make the art good.

Practice does.”

Founded by Jake Parker in 2009, the Inktober challenge offers participants a structure to practice drawing and…


The following criticism is a bit personal — I have received numerous parking tickets as a resident of New York. Despite recent efforts to improve the clarity of the parking signage, I feel that New York City’s confusing graphics are still in need of a cleanup.

In the image below, we see an example of NYC’s Street-Cleaning (Alternate Side Parking) signage.


Alexandria Ocasio-Cortez
Alexandria Ocasio-Cortez
Alexandria Ocasio-Cortez (AOC) holds a copy of her opponent’s campaign brochure.

Regardless of the goods or services that you are marketing, it is important to consider your audience, your message, and the best channels to deliver that message. If we think of an electoral campaign as a marketing effort to sell a candidate to voters; we will quickly realize that marketing best practices can be applied to an electoral campaign too.

Setting aside your personal political affiliation, the success of Alexandria Ocasio-Cortez (AOC) should provide ample proof that even with burdensome financial limitations, great marketing can produce incredible results.

In what was widely seen as the biggest upset victory in the…


I quickly realized that it was a mistake to attempt to read The Simon and Kirby Superheroes while riding the NYC Subway. Strap-hangers are not known for their patience and they are unlikely to appreciate a 4.2-pound hardcover book being accidentally hurled towards them (even if it contains nearly 480 pages of artwork by Jack ‘The King’ Kirby).

Thanks to Comixology, I can read comic books with ease on my Android phone. What exactly is ComiXology?

“ComiXology, is a cloud-based digital distribution platform for comics… It offers a selection of more than 100,000 comic books, graphic novels, and manga across…


MY BLOG OVERVIEW

I try to write a monthly post about my creative endeavors and design-related topics that I am passionate about. So, let’s get to it! A quick overview of my stats can be seen below.*


The cast of the popular sitcom Friends
The cast of the popular sitcom Friends

“‘Oh my God!’ is commonly used as an exclamation to emphasize surprise, anger or shock.”

Quora

Compiling the Data

Using transcripts of the Friends television show, I scoured the dialogue from all 236 episodes to determine how frequently each character was saying “Oh my God”.

WHAT IS INCLUDED?

The words “oh”, “my”, and “God” must be spoken (in that order) to be included in the tally. Characters are permitted to pause or add additional words to the phrase. Some acceptable examples can be found below:


Roy Hecht: A madman and self-proclaimed pig monster.

Proceed with caution! Once you have finished reading this post, your computer monitor (or mobile device) will gain sentience and chase you around the room whilst wielding a very sharp knife!

Of course, I’m only kidding. Thankfully, we live in the real world and not inside a M.P. Lombardo novel. In the stories constructed by Lombardo, you’ll discover phobias that you never knew you had.

I illustrated the covers for three of Lombardo’s latest stories!

1.) Dexter Boomstick

When the world descends into a madman’s twisted imagination, Dexter Boomstick must reunite with his true love, Roxanne, before it’s too late!

THE PROTAGONIST

Dexter Boomstick, a…


Hellboy by Mike Mignola.


In digital design, a portfolio website is an invaluable companion to your resume. Prior to hiring (or interviewing) a candidate for a position in the digital field, a prospective employer will typically want to see samples of your work. If you want to be hired, you should probably have a portfolio website!

My previous portfolio website was completed in 2014. Although I periodically made updates to the content, I began to cringe when I saw my old code and other areas that could be improved.

Michael Loscalzo

I am a passionate creative professional with over 14 years of experience in Digital Marketing.

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